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The use of audio on the internet is a big trend, one that is here to stay. In the vast majority of cases the use of audio messages has proven to increase sales substantially. It does not mean that you can just quickly record any old audio message and throw it up on your site and expect your sales to magically double overnight. But by having a well prepared audio message you are very likely to increase your sales. I have published my top 7 tips for profitable website audio as a guide to help you create effective audio messages. 1) Have A Purpose For Your Audio: Always have a specific purpose for every audio message you put on your website. Ask yourself what you want the listener to do as a result of listening to your audio message. Is it to click on a certain link or sign up for a free course or newsletter? 2) Note How Your Listener Will Benefit: Now you know what action you want your listeners to take you must give them good reason why they should take that action. For example saying something like "Please read my article" is not going to motivate anyone to actually read your article. You must tell them exactly how they will benefit by reading your article. 3) Prepare What To Say: Prepare what you want to say in your audio before recording. Note an outline or the main points on some paper. Remember to include the benefits to your listener as discussed in the previous tip. You can refer to this outline when you actually come to record your audio message. This is a good way to avoid any memory blanks and will help you to keep a nice natural flow. 4) Get To The Point: You should get to the point quickly in your audio messages. If you needlessly ramble on you will mentally lose your listener and they are far less likely to take the action you want them to take. 5) Sound Enthusiastic: Even if you give exciting/useful content in your audio message you can still sound boring. Let your natural enthusiasm for your product or service shine through in your audio messages. 6) Keep Your Audio Short: This tip is closely related to the previous one about getting to the point quickly. For the same reasons, in general you do not want a lengthy audio message. 7) Record The Best Quality Audio You Can: You can record the most motivating message ever with real enthusiasm, but if your audio is of poor quality, it will turn people off and make you come across as unprofessional. To record good quality audio you must use the best quality microphone that you can. I hope you have found these tips valuable in helping you with your website audio. By putting in a little thought and effort you really can create audio messages that will sell more of your product or service. Copyright 2006 David Gale.
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